Speaker, Life & Leadership Coach for 1st & 2nd Generation Immigrants of Color

Move past survival beliefs to thrive, unapologetically.

FEATURED PARTNERSHIPS

We consider your lived experience as an immigrant or child of immigrants in our coaching. We understand the unique and nuanced ways you have had to navigate a white-dominant world and cultural upbringing that sometimes comes into conflict with each other. We want to honor our ancestors and elders’ survival while supporting you to break generational cycles that no longer serve you or your lineage.

Culturally-Aware &
Trauma-Informed Coaching

I believe in the revolutionary impact of embodying our full power and agency, especially for historically-resilient communities. I'm on a mission to create liberated lineages through radical shifts in mindset and embodiment.





I'm also a 90s hip-hop lover, dog enthusiast, and fried chicken fiend. I consider myself an introvert but love public speaking. I'm a manifesting generator, full of interests and the energy to explore all of them. As the daughter of Filipino immigrants, I appreciate resourcefulness, hard work, and big, loud family parties. 


I believe in the revolutionary impact of embodying our full power and agency, especially for historically-resilient communities. I'm on a mission to create liberated lineages through radical shifts in mindset and embodiment.

I'm also a 90s hip-hop lover, dog enthusiast, and fried chicken fiend. I consider myself an introvert but love public speaking. I'm a manifesting generator, full of interests and the energy to explore all of them. As the daughter of Filipino immigrants, I appreciate resourcefulness, hard work, and big, loud family parties. 


Speaker, Coach and your newest Hype Woman

Meet the founder — Nicole cruz

You know there’s something amazing within you but your fear and doubt stop you from unleashing it.

You dedicated yourself to being a “good child” but now that’s getting in the way of being great.

You’ve been taught to follow the safe and secure route, but it’s not what you want for yourself.

You inherited a set of beliefs from generations before you that conditions you to blend in, stay small, and please others…because this is the behavior that was needed to survive.

But those survival beliefs don’t serve you anymore.

Are you tired of holding yourself back?

Join a community who are the first in their family to live a life by their design

A 12-month offering to help 1st & 2nd generation immigrants break generational cycles and become the leaders of their own lives.

The First's Collective

1:1 coaching for leaders and change makers looking to embrace their full identities and bring impactful change in the world.

Private Coaching

Street Cred

250+

ClientS Supported

MBA

IN SUSTAINABLE MANAGEMENT

Certified

life coach

TRAINED

Co-active Training Institute

applied depths institute

School of radical healing

Masterclass with Nicole

watch the

This masterclass will support you in understanding why it’s difficult to vision big and provide tools to get clear on what you truly want.

  • Understand why it’s difficult for us to vision bigger
  • Grant yourself permission to vision bigger than ever
  • Tools to gain clarity on what YOU truly want for yourself 

How to get clear on what you want

free masterclass —

Hooray! Your inbox is about to get a little bit happier!

Success —

Hear it from our Amazing Clients

Don't just take our word

— janelle

"I can confidently say I have finally stepped into my power.

This [coaching] taught me how to stop playing small, living for others, and neglecting my soul, and instead trust in myself, be confident, and embrace my self worth.

— Jeanelle

"Nicole's coaching has allowed me to understand and accept myself unapologetically in every way. 

Because of this program, I feel POWERFUL in being able to confidently speak my mind, and take action on my goals."

— Arielle

By the end of coaching I went from not trusting myself to feeling confident in my abilities to give myself anything in the world. Nothing feels too far fetched or impossible."

My hopes and dreams scared the shit out of me. I knew claiming them would mean a huge life transformation and important relationships could change forever if I changed. I knew deep down that I couldn't continue living in fear and self-doubt.